The weekend. It's that time where you've convinced yourself that rules don't apply. You may take our motto of "Memories over Macros" to the extreme. And why not? You work so hard all week to stay disciplined, to make better choices, to get those workouts in every single day...so when Friday night hits, it's a free-for-all! It's social time. Social time means brunch. Dinner. Mimosas. Possibly a few. Often donuts. Desserts. All of those things that society has taught you not to eat at all, not just monitor.